Digipak Ideas.

Below are different ideas of what content we will implement onto our digipak. The first sheet below is simply a brainstorm of what we can include and the following sheets are a more detailed sketch showing where about on our digipak different content is used and its positioning. 

Survey Monkey Results

These are the survey results for our target audience. From the results we can conclude our target audience is between the ages of 16 to 24 of amy gender who enjoy energetic videos of an indie and RnB music scene. As a result of this  we will make our video to fulfill the needs of our target audience without trying to comprimise the feelings of the song and the vibe that the band were trying to get across.

Filming the band scenes

Last Friday my group filmed our band scenes for our music video. We decided upon an indie inspired costume decision. Myself Charlie and jake dressed in a t-shirt and chinos. The music department allowed us to borrow an electric guitar, bass guitar and a xylophone. I played bass, jake operated the xylophone and charlie lead the vocal attack. We filmed the whole song from a main angle and later captured close ups of all three of us lip - synching our lines and playing our instruments. The set took half hour to position the props and lighting and the whole filming for the band scenes took three hours to complete.

Digipak Brainstorm.

Last week my group held a meeting to discuss our Digipak, its components and design. On the left is an image of the brainstorm of our digipak and we are planning this week to create the digipak. song lyrics will be scattered throughout the Digipak and images of wild animals at night will be included to portray the irony of a 'Midnight Beast' in reference to our band's name. Instead of simply listing the track list of an album vertically on the back cover of a Digipak, we will take an image of ourselves holding a sign and photoshop tracks onto the sign to display our clever use of editing.

Filming Part 2 - Charlie's Bedroom.

The majority of our music video is to be set in Charlie's Bedroom. It is an ideal location to host a sleepover.    We used props such as bubble blow pipes x3, two blond wigs, dressing gowns and some vegetables. The filming lasted for three hours and we finished shooting the footage that will represent the verses of the track 'Booty Call '. We also lip - synced the whole of the track from two different angles, whilst contributing a lot of humour to the sketches.

The Anamatic for our Music Video

This is the anamatic for our music video. sorry for the lack of ability in the editing or drawing. blame charlie and jake.

Possible location images - Girls room

Possible location Images - Boys room

Story board Meeting

Two weeks ago, my group took part in a meeting to create a storyboard for our music video, furthermore we discussed possible ideas in which we will incorporate into our work and also listing the props we will use. 8 pages made up the entire shot by shot vision of our music video.


Props:

Guitar
Triangle
Twister
Pizza
Pom Poms
Wigs - 3 Blonde 1 - brunette
Cluedo
Pipes
Phones x3
Tape measures
Pyjamas
Dressing Gowns
Cowboy Hats



Ideas:

Bubbles everywhere
Wigs
Cowboy Hats
Instruments
Girly Pyjamas
Split Screens
Pillow Fight
Combing Hair
Vogue Dance
Whole band do 'Y' symbol
Cheerleaders
Graphic Matches

Mood Board

This is my Mood Board for our Music Video. It collectively shows the ideas we will incorporate into our music video. This is a visual representation of our music video, showing the props, settings and costumes of the video. Overall, the Mise en scene of the our work.

Audience Theory

There are three theories of audience that we can help us come to a better understanding about the relationship about the relationship between texts and audience.


1. The Effects model or the Hypodermic Model.
2. The uses and Gratifications.
3. Reception Theory.

The Effects Model


The consumption of media texts has an effect or influence upon the audience.
It is normally considered that the effect is negative.
Audiences are passive and powerless to prevent this influence.
The power lies with the message of the text.
This Model is also called :

The Hypodermic Model
Here, the messages in media text are injected into the audience by the powerful, syringe - like media.
The audience is powerless to resist.
Therefore, the media works like a drug and the audience is drugged, addicted, doped and duped.

Monatge Theory

In our music video we incorporated the use of Monatge theory paralell with the lyrics ' were showing our sizes, the f****n suprises, that yours hasnt grown'. The effect of this is that the audience thinks there is a relation between Charlie and a Cucumber, myself and a Carott and Jake and a Brussel.

Andrew Goodwin's Theory

Thought beats - seeing the sound

Narrative and Performance

The Star Image

Relation of visuals to song

Technical aspects of Music Videos

ILLUSTRATE - AMPLIFY - DISJUNCTURE

Star Image


The Star Image is another vital aspect of music videos. Meta narrative, which means a big story, describes the development of a star over time, it has an important part to play in the music video production process.

Digipak Analysis

This is my analysis of the Digipak of Paulo Nutini's album 'these streets'. I provide an in depth look into the meaning of the components of this image in relation to the music.

Creating a Music Video - Step by Step

As a group, we discussed the five main points in which it takes to establish a successful music video. These are choosing the track, planning the music video and in our case via a storyboard then begin filming followed by editing the footage. Finally finishing the music video, promoting it on Youtube, Facebook and Twitter.

Information about Copyright

Its s a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time. Generally, it is "the right to copy", but also gives the copyright holder the right to be credited for the work, to determine who may adapt the work to other forms, who may perform the work, who may financially benefit from it, and other, related rights. It is an intellectual property form (like the patent, the trademark, and the trade secret) applicable to any expressible form of an idea or information that is substantive and discrete.

Copyright initially was conceived as a way for government to restrict printing; the contemporary intent of copyright is to promote the creation of new works by giving authors control of and profit from them. Copy rights have been internationally standardised, lasting between fifty to a hundred years from the creator's death, or a finite period for anonymous or corporate creations; some jurisdictions have required formalities to establishing copyright, most recognize copyright in any completed work, without formal registration. Generally, copyright is enforced as a civil matter, though some jurisdictions do apply criminal sanctions.

Most jurisdictions recognize copyright limitations, allowing "fair" exceptions to the creator's exclusivity of copyright, and giving users certain rights. The development of digital media and computer network technologies have prompted reinterpretation of these exceptions, introduced new difficulties in enforcing copyright, and inspired additional challenges to copyright law's philosophic basis. Simultaneously, businesses with great economic dependence upon copyright have advocated the extension and expansion of their copy rights, and sought additional legal and technological enforcement.

Focus group

A couple of weeks ago, my group created a focus group in order to gain feedback for our music video's target audience. We asked questions that included ' what are your first impressions of our song? ', ' what genre would you describe our song as? ' and ' How does the song make you feel? '. From the answers we have collected in the focus group we can discover our target audience and therefore ensure we establish a music video with the components to satisfy that target audience.

My Favorite Music Video - Fall out Boy 'Dance Dance'.

I am a big fan of American Rock music and especially the idea of including the band with their instruments performing the single inside the video. Fall out Boy's 'Dance Dance' is a good example of combining both the band and a warming environment in a music Video. The video tells the brief story of some high school students, played by the band members themselves, at a school prom, hopeful of hitting it off with their crushes with help of the song 'Dance Dance'. The video truly captures the american idea of 'the high school nerd' with using classic nerd costume. I also appreciate the effort the team behind the video have put in. Hiring a number of actors to complete the rest of the high school students and other minor characters. Furthermore, the choreography of the dancing is very impressive as the dancing is in sink and the moves somewhat match the lyrics, for example when the lead singer quotes 'were falling apart to halftime' the pairs of dancers break apart to opposite sides of the dancehall.

Digipak Images

These 6 - sided Digipaks are good examples to use when we create our own Digipaks.

Talking Heads - Once in a Lifetime

Very abstract video and seen as a massive breakthrough in music videos. David Byrne improvised a lot in front of the camera and came up with moves that he liked the look of. He looks like a puppet at times and is compleatly out of control which suites as the song is all about your life being out of control. He visited UCLA to view footage of people in trances and used this as inspiration for his moves. The New York Museum of Art exibited the video as an art form.

What makes a Music Video successful?

In a class discussion we spoke about the success criteria of a Music Video and the factors in which how it can be measured.

A more modern measurement of the success of a music video is the amount of hits the official video has on Youtube.

Magazine publicity makes millions of people aware of Music videos especially if they cause controversy or are of other significance.

Download results are also a method of success measurement, high downloads of a particular song could be because of the popularity of the Music video.

Television is perhaps the biggest way to discover the success of a Music Video. The more a music video is shown is evident to its increasing positive reputation. Requests from Audiences also effectively show a Music Videos success.

CD Sales\ Charts\ Award Shows.

The Midnight Beast - Background

The Midnight Beast is a British comedy Music group originating from London, best known for its parody of Kesha's 'Tik Tok' released in December 2009. Stefan Abingdon, Dru wakely and Ashley Horne make up the group. Abingdon is a multi-instrumentalist, and can be seen playing acoustic and electric guitars, Keyboards and Ukeleles in Youtube with his various bands. Wakely was also a musician prior to the formation of The Midnight Beast, playing  alongside Abingdon in Icarus Burning, The Clik, and Perfect People Clik.  is the only member of the group with no known professional musical experience prior to forming The Midnight Beast, although Horne can be seen playing the bass guitar in concert with the group.
Below is an image of the homepage of the band's website. 

' Booty Call ' Lyrics

I'm with my friends having a sleepover at mine,
Mum said lights off, but they're still on at half nine,
There's nothing gay 'bout doing nails and doing hair,
Nor nothing gay 'bout three boys playing truth or dare,
That's when my brush vibrated right between my legs,
T-t-to my surprise it was my phone instead,
Dru makes and interception,
Grabs my phone out my hand,
'Hello you've reached The Midnight Beast, you're ruining our plans! '

B-double-o-t-y
It's three over average girls calling three under average guys
"We're fucked up and we're ready to play
We wanna do things we'll regret the next day"
HEY!
NO!
I wanna play cluedo with my bros
NO!
I wanna paint rainbows on my toes
NO!
I don't wanna hoe, I want a comforting look
When Noah kisses Allie in the notebook
(booty booty) It's just a booty call
(booty booty)even if your boo-tiful
(booty booty)It's just a booty call

Now my phones on silent, they still call on private number
I can't believe this desperation to disturb my slumber party
I'm in my dressing gowny while Ashley's making brownies
Dru is in the back room playing twister on his own,
HELL YEAH!
We're wearing our jim-jams
HELL YEAH!
We're playing the flute
HELL YEAH!
We're showing our sizes, the fucking surprise is
that yours hasn't grown

And then I hear my!
B-double-o-t-y
It's three over average girls calling three under average guys
We're fucked up and we're ready to play
We wanna do things we'll regret the next day
B-double-o-t-y
Three overconfident, stereotypical, cheerleader types,
we're fucked up and
We wanna have fun
You can be the boys we'll regret when we're done
NO!
I wanna play Sleeping Lions
NO!
I'm busy defending Zion
NO!
There's no point in calling coz I'll never respond,
The boys and me are getting tits from Legally Blonde,
(booty booty)It's just a booty call
(booty booty)Even if your boo-tiful
(booty booty)It's just a booty call

I'm not a booty call, I'm just a normal boy
I want to stay at home and play with all my toys
We are three boys not looking for three girls,
My Ring-tone's like a missile bringing war to my world
Cheese-strings, Party Rings are my favourite things,
Marshmellows with hot choclate, bitch we're living like kings!
NO!
I wanna have cheese pepperoni
NO!
I wanna play My little Pony!
NO!
I don't wanna hoe, I want a chocolate fountain
Whilst we snuggle up to watch broke back mountain
(booty booty)It's just a booty call
(booty booty)Even if your boo-tiful
It's just a booty call
(booty booty)It's just a booty call
(booty booty)Even if your boo-tiful
It's just a booty call
right------ 


The Lyrics are significant to our creation of the music video as they are available to memorise so we convey each lyric the way in which we plan.

Final choice of Music - ' Booty Call ' by The Midnight Beast

Past Student's Work

I have chosen to use my sister's previous Music Video as an example of past Student's work. This will assist me in creating my final video.

100 Greatest Music Videos

1. Michael Jackson: Thriller
2. Peter Gabriel: Sledgehammer
3. A-ha: Take on Me
4. Queen: Bohemian Rhapsody
5. Madonna: Like a Prayer
6. Robbie Williams: Rock DJ
7. Michael Jackson: Billie Jean
8. The Verve: Bittersweet Symphony
9. Madonna: Vogue
10. Nirvana: Smells Like Teen Spirit
11. Coldplay: The Scientist
12. Michael & Janet Jackson: Scream
13. Pink Floyd: Another Brick in the Wall
14. Christina Aguilera: Dirrty
15. REM: Everybody Hurts
16. OutKast: Hey Ya
17. Blur: Coffee & TV
18. Beyonce: Crazy in Love
19. Madonna: Material Girl
20. Gorillaz: Clint Eastwood
21. Queen: I Want to Break Free
22. Justin Timberlake: Cry Me a River
23. Britney Spears: ...Baby One More Time
24. Radiohead: No Surprises
25. Madness: Baggy Trousers
26. TLC: Waterfalls
27. David Bowie: Ashes to Ashes
28. Foo Fighters: Learn to Fly
29. Electric Six: Gay Bar
30. Weezer: Buddy Holly
31. Eminem: Stan
32. Chris Isaak: Wicked Game
33. U2: The Sweetest Thing
34. The White Stripes: Fell in Love with a Girl
35. Sinead O'Connor: Nothing Compares 2U
36. Red Hot Chili Peppers: Give It Away
37. Guns N Roses: November Rain
38. Fatboy Slim: Weapon of Choice
39. Pulp: Common People
40. Missy Elliot: Get Ur Freak On
41. The Spice Girls: Wannabe
42. Bjork: It's Oh So Quiet
43. Dire Straits: Money for Nothing
44. Kylie Minogue: Can't Get You Out of My Head
45. Aerosmith: Crazy
46. Adam & the Ants: Prince Charming
47. The Prodigy: Firestarter
48. Johnny Cash: Hurt
49. Jamiroquai: Virtual Insanity
50. Paul Simon: You Can Call Me Al
51. Run DMC & Aerosmith: Walk This Way
52. Massive Attack: Teardrop
53. Wham: Club Tropicana
54. Daft Punk: Around the World
55. Fatboy Slim: Praise You
56. Eminem: Without Me
57. Meatloaf: I'd Do Anything for Love (But I Won't Do That)
58. The Cure: Close to Me
59. Abba: Knowing Me, Knowing You
60. Eurythmics: Sweet Dreams
61. The Prodigy: Smack My Bitch Up
62. Blur: Parklife
63. George Michael: Outside
64. Bjork: Human Behaviour
65. Aphex Twin: Windowlicker
66. Bob Dylan: Subterranean Homesick Blues
67. The Beastie Boys: Sabotage
68. Madonna: Ray of Light
69. Frankie Goes to Hollywood: Two Tribes
70. The Police: Every Breath You Take
71. Bjork: All Is Full of Love
72. Robert Palmer: Addicted to Love
73. Basement Jaxx: Where's Your Head At?
74. Wu-Tang Clan: Gravel Pit
75. Duran Duran: Rio
76. The Beatles: Strawberry Fields
77. MC Hammer: U Can't Touch This
78. Godley and Creme: Cry
79. New Order: True Faith
80. Radiohead: Just
81. Ultravox: Vienna
82. 50 Cent: In Da Club
83. Shakespear's Sister: Stay
84. The Boomtown Rats: I Don't Like Mondays
85. Sid Vicious: My Way
86. The Streets: Fit But You Know It
87. Talking Heads: Once in a Lifetime
88. Elton John: I Want Love
89. Smashing Pumpkins: Tonight Tonight
90. The Pet Shop Boys: Go West
91. The Specials: Ghost Town
92. Herbie Hancock: Rockit
93. The Rolling Stones: We Love You
94. Bonnie Tyler: Total Eclipse of the Heart
95. The Cardigans: My Favourite Game
96. So Solid Crew: 21 Seconds
97. Cornershop: Brimful of Asha
98. Bronski Beat: Smalltown Boy
99. Supergrass: Pumpi 
100. Musical Youth: Pass the Dutchie