How effective is the Combination of your main product and ancillary texts?

Although our main project was to create a music video, we also as a group had to create a Digipak for the track and a Magazine advert. A magazine advert would be the main tool for advertising our project to our target audience and to get across the real indie band feel we portrayed in the video, on our advert we used a simple image of the band without no commercial big record company buy out feel to it, which is shown in the video likewise.

In both the Music video and the Digipak there is a distinct use of color to get across that upbeat cheerful feel to both products in relation to the overall message of the song.

The yellow red and blue seen on the Digipak on the left is clearly represented in the background of the band scene of the music video shown below.
The color in fact runs through all three of the products and is possibly the most important component in effectively combining our main product and ancillary texts.

The Digipak and Magazine advert have a slightly more serious look upon their appearance however, the point of this was to appeal to a more wider audience then we would have previously with only the target audience of our music video. There is a clear link between the Digipak and start of the music video in the image of the phone and shots of phones on the video, an example of combining our main product and an ancillary text.

Evaluation question 3

To gain audience feedback on our music video my group designed a second focus group in which we asked a few classmates about aspects of our media project. The questions we asked included ' What were your initial thoughts on our music video? ' also ' What do you think about the standard of acting? ' as well as ' What improvements could be made to the video? ' and finally ' Would you recommend the video to your friends and why? '. The overall response was positive, all three interviewees however believed a drum kit would have been more professional than the use of a xylophone. Thankfully all three classmates expressed of how our video reflected a comical up beat feel, that in which we wanted to portray. Below is the audience feedback focus group.

Charlie designed an online Survey on www.surveymonkey.com and encouraged classmates to take the survey to further our audience feedback knowledge, he then plotted the results in the form of graphs, so they are easy to interpret.

From our survey results it is clear that we aimed our music video mainly at teenagers, they clarified that the standard of acting and lip - synching was of a high standard however the ratings out of ten were quite spread out which leads me to believe the overall message of the video was not fully received by our audience.

How did you use new media technolgoies in the construction and research, planning and evaluation stages?

In what days does your media product use, develop or challenge forms and conventions of real media products?

Final Digipak

Magazine Advert

Editing the Music video

We are currently in the process of editing our music video. Our editing is done on final cut express. Our deadline on the 17th of december is getting closer and we are in the final stages of editing. The final minute and a half of the song is to be completed today and just now we put out candidate names and numbers onto the music video, show below.