How effective is the Combination of your main product and ancillary texts?

Although our main project was to create a music video, we also as a group had to create a Digipak for the track and a Magazine advert. A magazine advert would be the main tool for advertising our project to our target audience and to get across the real indie band feel we portrayed in the video, on our advert we used a simple image of the band without no commercial big record company buy out feel to it, which is shown in the video likewise.

In both the Music video and the Digipak there is a distinct use of color to get across that upbeat cheerful feel to both products in relation to the overall message of the song.

The yellow red and blue seen on the Digipak on the left is clearly represented in the background of the band scene of the music video shown below.
The color in fact runs through all three of the products and is possibly the most important component in effectively combining our main product and ancillary texts.

The Digipak and Magazine advert have a slightly more serious look upon their appearance however, the point of this was to appeal to a more wider audience then we would have previously with only the target audience of our music video. There is a clear link between the Digipak and start of the music video in the image of the phone and shots of phones on the video, an example of combining our main product and an ancillary text.